Who are we?

SoftHug is a brainchild of an IIT/IIM Graduate and a doctor. When the co-founder was blessed with a baby, she realised she couldn't find fashionable good quality clothes. So, she decided to start her own venture to make the cutest and best quality products available to every mom/dad/aunty/grandparent.

We understand every child is special and you want to see them in the cutest outfits possible, so don't look anywhere else SoftHug is there to help you.

P.S: All images shown are NOT FICTITIOUS and are EXACTLY LIKE THE ORIGINAL PRODUCT.

Our Mission:

Provide the cutest premium quality outfits for your little cubs
Best experience especially in terms of value of money
Best and prompt service

In simple words, to simplify life of every mom with our outfits.